Intro
Boost sales and customer satisfaction with a well-crafted free shipping policy on Shopify. Learn 5 effective ways to create a strategy that drives conversions, including setting shipping thresholds, offering free shipping on specific products, and using shipping carriers. Optimize your shipping policy to increase average order value and reduce cart abandonment.
Offering free shipping can be a game-changer for online stores, as it can significantly boost customer satisfaction, loyalty, and ultimately, sales. However, implementing a free shipping policy can be a bit tricky, especially when it comes to Shopify stores. In this article, we will explore five different ways to create a free shipping policy on Shopify, along with some practical tips and examples to help you get started.
Why Offer Free Shipping?
Before we dive into the nitty-gritty of creating a free shipping policy on Shopify, let's quickly discuss why offering free shipping is a good idea. Here are some compelling reasons:
- Increased conversions: Free shipping can increase conversions by up to 30%, according to a study by the National Retail Federation.
- Improved customer satisfaction: Free shipping can lead to higher customer satisfaction rates, as customers feel like they're getting a better deal.
- Competitive advantage: Offering free shipping can be a major differentiator for your store, especially if your competitors don't offer it.
Method 1: Free Shipping on All Orders
One of the simplest ways to offer free shipping on Shopify is to offer it on all orders, regardless of the order value. This approach is straightforward and easy to implement, but it can be costly if you're selling low-margin products.
To set up free shipping on all orders on Shopify, follow these steps:
- Go to your Shopify dashboard and navigate to Settings > Shipping.
- Click on Add shipping rate.
- Select Free shipping as the shipping rate type.
- Set the Weight range to Any weight.
- Set the Order value range to Any order value.
- Click Save.
Method 2: Free Shipping on Orders Over a Certain Amount
Another popular approach is to offer free shipping on orders over a certain amount, such as $50 or $100. This approach incentivizes customers to add more items to their cart to qualify for free shipping.
To set up free shipping on orders over a certain amount on Shopify, follow these steps:
- Go to your Shopify dashboard and navigate to Settings > Shipping.
- Click on Add shipping rate.
- Select Free shipping as the shipping rate type.
- Set the Weight range to Any weight.
- Set the Order value range to Orders over $X (where X is the minimum order value required for free shipping).
- Click Save.
Method 3: Free Shipping on Specific Products
You can also offer free shipping on specific products, such as best-sellers or high-margin items. This approach can help drive sales of specific products and increase average order value.
To set up free shipping on specific products on Shopify, follow these steps:
- Go to your Shopify dashboard and navigate to Products.
- Select the product you want to offer free shipping on.
- Click on Edit product.
- Scroll down to the Shipping section.
- Select Free shipping as the shipping rate type.
- Click Save.
Method 4: Free Shipping with a Promo Code
Offering free shipping with a promo code can be a great way to incentivize customers to make a purchase. This approach can also help you track the effectiveness of your promo code campaigns.
To set up free shipping with a promo code on Shopify, follow these steps:
- Go to your Shopify dashboard and navigate to Marketing > Discounts.
- Click on Create discount.
- Select Free shipping as the discount type.
- Set the Discount code to a specific code (e.g. FREESHIP123).
- Set the Minimum order value to Any order value.
- Click Save.
Method 5: Free Shipping with a Subscription Service
Finally, you can offer free shipping with a subscription service, such as a monthly delivery of products. This approach can help drive recurring revenue and increase customer loyalty.
To set up free shipping with a subscription service on Shopify, follow these steps:
- Go to your Shopify dashboard and navigate to Settings > Subscriptions.
- Click on Create subscription.
- Select Free shipping as the shipping rate type.
- Set the Subscription frequency to a specific frequency (e.g. monthly).
- Set the Minimum order value to Any order value.
- Click Save.
Tips and Examples
Here are some additional tips and examples to help you create a free shipping policy on Shopify:
- Use a clear and concise shipping policy: Make sure your shipping policy is easy to understand and clearly communicates the terms and conditions of your free shipping offer.
- Use a free shipping threshold: Setting a free shipping threshold can help incentivize customers to add more items to their cart to qualify for free shipping.
- Offer free shipping on specific products: Offering free shipping on specific products can help drive sales of those products and increase average order value.
- Use a promo code to track effectiveness: Using a promo code to track the effectiveness of your free shipping offer can help you optimize your marketing campaigns.
Gallery of Free Shipping Policy Examples
Free Shipping Policy Examples
Conclusion
Creating a free shipping policy on Shopify can be a great way to drive sales, increase customer satisfaction, and differentiate your store from competitors. By following the methods outlined in this article, you can create a free shipping policy that works for your business and helps you achieve your goals.